Do You Have an Author Brand?

Merging art and marketing in your strategy

Ha! That’s a trick question.

Everyone has a brand. The real question is, do you have an intentional brand, or a chaotic mess that confuses your readers?

Now, I’m not talking about colors and imagery and website design here. Though, that can certainly be part of it. 

No, I’m talking about your presentation to the world at large and making sure that your rea…